television advertising is quizlet

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Unsubstantial charges about communist subversion in the US gov and other institutions including military and Media. Typically most network television advertising time is sold as.

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465 Sponsors of advertising are typically businesses wishing to promote their products or services.

. Try quizlet a free interactive learning tool. These commercials are examples of _____ advertising. E Television advertising is becoming more expensive.

A type of tv programming. In the 1800s most media owners response to consumer complaints about advertising was to. 3 Each channel has certain time constraints regarding the length of ads they.

______________ is paid communication to promote a product service brand or cause through the media. Start studying Television Advertising. Advertising is differentiated from public relations in that an advertiser pays for and has.

Local television stations are more expensive to advertise on than national networks. If you want to practice before the exam this is the quiz for you. Tap card to see definition.

-High captivity and attention. Radio is quite flexible and inexpensive but listenership is lower and it typically delivers fewer impressions and a less-targeted audience. Click card to see definition.

Got some vocab words you need to learn. 31 Which of the following is a disadvantage of using television as an advertising medium. Creates a bond with the unseen personalities and can target by demographic.

When a central source provides common programming for many stations so that these stations air the same programs at the same time. Magazine ads can convey complex information. -Excellent creativity and impact.

Head of FCC vast wasteland speech. ABC CBS NBC Fox. Popular serial television shows still attract a loyal attentive audience and news in particular continues to see growing audiences.

Learn vocabulary terms and more with flashcards games and other study tools. Start studying advertising radio and television. It raises awareness for different brands that are available in the market.

-High coverage and more cost-effectiveness. Conducted first demo of live TV. A Consumers are watching less television programming.

With the arrival of cable television came lowered production costs and the opportunity to reach smaller more targeted markets making it a viable option for small to medium-size businesses as well. Some nationally distributed magazines publish regional or metro editions to reduce the cost of ads and wasted coverag. Television advertising has been a popular medium for large retailers ever since the TV first began to appear in living rooms.

D Consumers have more choices about what advertisements to watch or not watch. Television is the main advertising medium in the United States. Set up an industry-sponsored Bureau of Advertising Practices to discourage false claims and to encourage truth-in-advertising.

While news viewership has dropped since its peak in 2Q20 the amount of time spent watching news is still higher than the year prior continuing the trend seen in 2019. Local cable advertising is a popular option among smaller companies that cannot afford national advertising costs. A high absolute cost.

Advantages of the Web. This type of media offers creativity in advertising combining sight and sound and has the ability to reach a large number of people but has a high production cost. Learn vocabulary terms and more with flashcards games and other study tools.

Which of the following statements about magazines as an advertising medium is true. FCC definition- a program service with at least 15 hours of common prime time programming. Advertising promotes products and creates consumer awareness.

B Consumers have difficulty attending to specific advertising messages due to advertising clutter. These ad spots are just like the ones that would run on satellite or network television but can only be seen in a specific local area. Advertising is a marketing communication that employs an openly sponsored non-personal message to promote or sell a product service or idea.

Tap again to see term. Which is the most common form of outdoor advertising. Over the air networks.

TV Attracts Loyal Viewers. Interactive online features will engage the customer in a one on one exchange - subject specific. Accept all advertising but direct complaints to the Federal Trade Commission.

They can carry the product demonstration into the home. The table below outlines key strengths and weaknesses of major types of advertising media. Click again to see term.

After consumers responded to the ad a spokesperson explained how the company was doing more than its share to protect the environment. C Audiences are less interested in media consumption. A petroleum company ran a series of commercials in which they asked consumers how they could improve and preserve the natural environment.

Patent for spinning a disk first basis for 1st working TV system. A high absolute cost B low audience attention C lack of reach among audience D high audience selectivity E absence of clutter Answer A Diff 0. Television advertising once viewed as the pillar of advertising media outlets is facing numerous challenges from alternative media eg internet mobile networks and from the invasion of technology devices such as digital video recorders DVR that have empowered customers to be more selective when choosing advertisements to view.

In the US TV advertising consistently delivers companies the highest rate of investment of all media advertisements. Television advertising is a powerful and highly visible medium but it is expensive to produce and buy air time. Magazines have distinct profiles for well-defined target audiences.

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